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Wednesday, August 8, 2012

Proud Sponsor of PEOPLE

I thought it was just me being overly sensitive.  The Proctor and Gamble "Thank You, Mom" ad campaign has really gotten under my skin. But apparently I'm not the only one who has noticed.  Salon.com published an article on that very thing, saying "So she's a mom. So what?" The blog Silent Sorority has a similar entry. The airing of the Olympic Games has been one giant Mommy-palooza, focusing on athletes who are mothers and the mothers of the athletes.

Now, I'm not going to sit here and pretend that I'm NOT hyper-sensitive to the Mommy adulation epidemic. But seriously... PEOPLE! How does having a child, in an of itself, make one the quintessential sacrificer of self, saver of all things innocent and good, hero of the universe? I'm sorry, but I am personally familiar with some "Moms" who are selfish, narcissistic, ignorant, petty people who deserve no gold medals, and plenty of non-moms who are giving, open, loving, nurturing, people who get no or little credit. How about being the proud sponsor of all those who help us get where we are? OK... that's a little wordy, but you get the idea! Proud sponsor of love, of nurturers, of PEOPLE. Why be so divisive?

I know, I know... it's an ad campaign. They're trying to sell diapers, shampoo, toilet paper, and laundry detergent.... and typically, women do this kind of shopping... and sure, lots or even most of them are moms. But how about the dads? How about the aunts, uncles, godparents, cousins, friends and neighbors who step in and do so much to help the young people in our lives. If you ask the writers of the two articles mentioned earlier... they can all "suck it!' And to me, that's exactly how it comes across.

How rude!

4 comments:

  1. I totally get this - I've been hating this campaign (Proud Sponsor of Mums in the UK) for months. So much so that I am seriously considering a boycott of P&G products!

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  2. I wander out of the room during the Olympics when the P&G ads come on, or if there is a long mommy story coverage. I don't remember ever being as annoyed at the Olympic coverage as I have this year.

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  3. Thank God for my DVR as I just fast forward through the ads! I couldn't agree with you more!!!

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  4. Thank you all for your comments. I just change the channel, when possible. But it does grate on my nerves. Glad to know it's not just me!!

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